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Martin Markvardsen

Martin Markvardsen - Highland Park Whisky Brand Ambassador

Senior Brand Ambassador. Keeper of the Quaich. Boxing Champion.


Ex-Danish boxing champion, Martin Markvardsen is as Viking as they come. Dedicated, hard-working, and a little intimidating.

Over the years, he has been involved in every step of whisky production and was once Whisky Manager at the world-famous Speyside Craigellachie Hotel’s Quaich Bar, which is home to more than 780 different single malts. Now, as Senior Brand Ambassador, Martin travels the world spreading the word about Highland Park to beginners and connoisseurs alike. His deep understanding of whisky also means he has contributed to numerous articles and books on the subject of whisky.

He was awarded Scotch Whisky Brand Ambassador of the Year in the 2018 Whisky Magazine Icons of Whisky awards, and, in 2009, he was given the great honour of being made “Keeper of the Quaich”, which is an exclusive and international society that recognises those who have shown outstanding commitment to the Scotch Whisky industry.

The Viking is strong in this one.