Our Journey Towards Lower Impact Packaging

To achieve our net zero goals, we must lower the environmental impact of our packaging. This means increasing our local sourcing, reducing the volume of materials we use and increasing our recycled and recyclable packaging content. 

INCREASING LOCALLY SOURCED, RECYCLED AND RECYCLABLE MATERIALS IN OUR PACKAGING

• Since 2019, our packaging team has worked hard to increase the volume of recyclable, FSC (Forest Stewardship Council) Certified and UK sourced materials used in our packaging supply chain. 
• Today, 95% of our packaging materials are sourced in the UK, 95% of our paper and board materials are FSC certified.
• 90% of our paper and board packaging is also recyclable and our target is to increase this to 98% by 2025.

REDUCING THE VOLUME OF PACKAGING MATERIALS THAT WE USE

• Glass weight is a key focus in our drive to reduce the volume of materials we use, as it contributes to overall shipping weight and therefore distribution related emissions.
• Over the course of 2024, we will introduce a temporary core bottle design which achieves a modest 1.6% weight reduction. This is an interim step ahead of our main core-range repackaging design which will see us reduce all core bottle weights by at least 10% by 2030.

PILOTING LIFE CYCLE ANALYSIS (LCA)

• We are currently working with environmental consultants to pilot Life Cycle Analysis (LCA) on the future repackaging of our core Highland Park 12 Year Old.
• By establishing LCA now, we will have a deeper understanding of how each material, component and process impacts on product life cycle, enabling our teams to consider this at the early design stages of products across our full range.