Photographer. Visual Storyteller.
The Vikings were great storytellers, and Søren, together with his camera, is a powerful visual storyteller. Known for his striking portraits of world-class musicians (Oasis, Björk, Arcade Fire and REM) Danish-born Søren cites “using locations to create a stage where people can play and express themselves” as a critical aspect of his image-making. In 2016, he joined us in Orkney, photographing our distillery team at work and capturing the whisky-making traditions we’ve followed for over 220 years. With his signature use of dramatic lighting, he recorded the harsh environment and stark beauty of the Orcadian landscape too, providing perfect visual documentation of what makes Highland Park stand apart – our Location, our People and our Whisky.